PRODUCING YOUR AD
• Dimensions
See the ad dimensions chart (below) for live image area. Design your ad so it can be placed on either left or right pages, top or bottom.
• File Formats
We accept EPS, TIF, JPG and PDF files. We DO NOT accept ads created in Microscoft Word, Microsoft Publisher, WordPerfect, or any other word processing program.
• Type/Fonts
To avoid font issues, please convert/rasterize your file’s fonts to outlines.
• Crop Marks/Bleed
You DON’T need crop marks or bleeds on your ad. Please build your ad exactly to our dimensions.
• Image Resolution
Files should be 300 dpi at 100%.
• Colors
On full-color ads, use process CMYK (not RGB , spot or index color). Black and White ads should use pure black and images should be converted to Grayscale. Spot color ads should only be built through Adobe Illustrator or Macromedia Freehand in CMYK mode and spot color areas should be represented using 100% CYAN.
• File Naming
Files should be named by the advertiser’s name and issue date. For example: xyzevents_0306.pdf. Please make sure to include the associated file extension (i.e. .pdf, .tif, .jpg).
SENDING US YOUR AD
• No matter what format your ad is in, it must be accompanied by all source files, including the final layout file, images, logos and Macintosh screen and printer fonts. Fonts used in placed EPS files must be included as well if you have not converted them to outlines. Even if you are sending a final PDF, EPS or TIFF file, you must include source files with your submission in case an element needs to be altered.
• Send your files on CD accompanied by a laser copy of the ad and a print out of the disk’s contents.
or
E-mail your ad, provided it is under 4MB and includes all source files. Zipped files are acceptable. Please contact your Kid’s Directory Representative for e-mail information at 713-663-7555.
• Enclose production contact information. Include cell, pager or after hours numbers.
• Send your package to: The Kid’s Directory, 5320 Gulfton, Suite 9, Houston, Texas 77081
DEADLINE
Advertising materials are due to the production department by the 12th of the month preceding the issue date. When due date falls on a non-business day, electronic files are due the preceding business day. If you have any questions, please contact your Kid’s Directory Representative at (713) 663-7555.
NOTE: If the ad specifications are not met, there will be an hourly charge for any work that we have to do in order to provide your advertisement to our printer in the proper format.
