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July 2015 E-Blast


A TWIST ON THE RECENT HOUSTON AND TEXAS FLOODS: Clint, The Texas Snake Man, dons his green outfit and his magic flute and leads the snakes out of Houston.

Now just 12 years ago, Clint Pustejovsky gave The KD a call and asked about advertising his new found business: Texas Snakes and More. He started with a well thought-out rather small ad and over time, he increased his ad size and expanded his presence into additional KD publications. He never spent a lot of money but what he spent, he spent well. He also took advantage of the numerous events that The Kid's Directory sponsors on an annual basis. He was great...attracting amazing crowds at The Houston Children's Festival and other events. He was smart too (correct and used every venue we offered and those he created on his own to springboard the great crowds he attracted into perspective new customers.

Checkered Garter SnakeThen, about 3 years ago, he called and told me that he was going to discontinue his ads...for a while. This was after...say 10 years and we at The Kid's Directory felt that...well...just maybe, we were being divorced. "Where's the love?"...we thought.

No, he was dead right. His business had grown over the years so that now, God Bless him, he creates his own opportunities. His reputation has become wide spread and Clint has become the master of his own destiny. Of course, The KD is still around just in case he needs another bump, another nudge or just a little push forward.

And now back to the header: During these most recent awful floods where folks were finding snakes wrapped around the water hoses in their partially submerged autos or hiding behind the washing machine in their partially flooded utility rooms...just guess...Who you gonna call? Why, of course, it was Clint, The Texas Snake Man. We at The Kid's Directory were just standing off in the wings...applauding like crazy! Clint and his little company have become the go to snake experts of Houston. But listen to it in his own words:

"The first place we, Texas Snakes & More, decided to advertise was the Kid's Directory. We decided on the North directory for six months to target The Woodlands area. This was 2003, the first week after copy went to print, we received a call, which turned into a sale. We found that our customers would pick up a Kid's Directory from just about anywhere, dentist office, schools, etc., to keep it. Many customers would see our ad and hold on to the KD to use it when their child's birthday was coming up. Our first year of doing parties, we did around 25 parties without the KD, our first year of advertising with the KD, we started doing 150 to 300 a year. After 10 years of advertising with KD, I can say our business grew exponentially from a part-time business to a full-time business. If you have a business geared towards children, this is the best place to put your money."


So what's up today and tomorrow?

Last Blast of Summer GuideCurrently we are working on our July books. This edition will contain a special section; The Last Blast of Summer. We've geared this edition to target families looking for drop-in camp programs for bored kids and busy parents, vacation destination with excess capacity looking to attract Houston families, camp programs that still need to fill slots in their last summer sessions, schools, daycares and after school enrichment programs that want to get a head start on fall.

You might think of the July special section as a catch-all for our readers and our advertisers alike. The common thread for all of us is that this is the last shot at maximizing your success for this summer season. The ad deadline will be June 12th. Give me a call and I'll make sure that you are included.

The Back to School and the Field Trip Guide sections in August and September. The September edition will include our once a year special distribution program where in addition to our standard distribution, we hand deliver Kid's Directories to every school senior administrator within our distribution system. That means that The KD will put our advertisers right in the hands of decision makers and those folks who counsel parents on their children's plans and programs.

Currently we are offering new advertisers free color for the month of July. We will also have a contest for all advertisers who run 1/2 page or larger ads in July to be entered in a drawing for season tickets to Schlitterbahn Water Park in Galveston. July is a great month to take advantage of these Last Blast of Summer offers.

Announcing the Winners of our June drawing

We are delighted to announce those advertisers who won in our June drawing for season passes to Schlitterbahn in Galveston. These passes are valued between $400 - $500. What a great opportunity for summer family fun!
  • Little Beakers
  • Backyard Fun Factory
  • Five Star Montessori
  • Improv Family Comedy and Magic Show

Now for the Freebies

As is our custom these freebies are made available on a first come, first served basis. We'll be happy to send out a family pack to one of these venues to our advertisers or soon to become advertisers. Supplies are limited so give us a call!
  • Ringling Bros. and Barnum & Bailey presents Legends: Vouchers to be exchanged for tickets for weeknight performances July 9-26.
  • Improv Family Comedy and Magic Show: Check website for performance dates.
  • Schlitterbahn. Galveston or New Braunfels
  • Moody Gardens: Aquarium and Rainforest Pyramids, Dinos Alive Exhibit, SpongeBob SubPants Exhibit, Speed Exhibit, and Palm Beach Water Park




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