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March 2014 E-Blast

It's Not Too Late

You Still Can Have a Presence at The Children's Festival...
and the Rest of the April Events

The Children's Festival (March 29th and 30th), the largest family event in the United States and the best family event that Houston has to offer, takes place at the very end of March. March Kid's Directories will be there of course and so will the new April editions. All of our advertisers are invited to join us there at The Kid's Directory Family Fun Zone to meet and greet around 100,000 potential customers. You have just got to be an advertiser.

Advertisers in the April editions will also have a presence at:the funnel effect

The Grand Kids Festival
April 5th

Houston Kids Triathlon @ University of Houston
April 12th & 13th - expected attendance of 6,000.

The San Jacinto Festival
April 26th - expected attendance of 5,000.

And then there is May but we can talk about that later. It's just important to note that
to satisfy the number of folks in attendance to these events, we overprint
The Kid's Directory. So all our advertisers get an additional bonus...
more bang for their buck!!

A Word About the Proverbial Funnel

Funnel: A large opening at the top that tapers down to a small opening at the bottom. It's all about reduction or restriction. Now imagine that at the opening there are a bunch of families trying to figure out their summer family plans. They would be the ones at the top sitting with their legs dangling over the rim of the funnel. As they decide and then commit to this summer program or that summer camp and this vacation, they step off the rim. So the numbers left at the top of the funnel begin to get smaller...and smaller as we move closer to summer.

Consider January and February to be at the top of the funnel. March and April are somewhere in the middle...but May and June are clearly at the lower end. So this begs the question "When is the best time to market your summer program?" I am thinking that sooner is a whole lot better than later...for most of us.Have Fun Promote Your Business

So You Want to Join Us at The Children's Festival

Of course you need to be an advertiser. Then go on line to our website ( On the home page is a yellow box that says, "Have Fun Promote Your Business." If you click there, you will find a sign up form for the booth and the stage. We still have a few openings for the booth and 1 or 2 slots for the stage...but time is running out!

Now comes the Freebies

As always, these free passes and tickets are reserved primarily for our advertisers but if we have lots and/or the event is just around the corner we are much more generous. So have a look and letus know if we can send you and your family something special.

- Schlitterbahn Indoor Season
- Improv Family Comedy and Magic Show - every other Saturday
- SuperCross - April 5
- Nuclear Cowboyz - April 12 & 13
- Disney on Ice - April 16-20
- Sherwood Forest Faire - every weekend in March
- Shrine Circus -
April 24-26


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