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February 2013 E-Blast

It's that time of year again:
The Big Bang for Your Buck Extravaganzabig bang for your buck time of year

For the next 4 months, the KD will be featuring The Spring and Summer Activity Guide...the special section that has become the absolute 'gold standard' for families looking to occupy their kids throughout the spring and summer. And if your business hasn't already started to get the attention of our huge consumer base, then now's the time. This is the time of year when parents are getting all their ducks in a row...so you'd better get going.

 


So Why the Big Bang?...Lots of Reasons

number 1

Over the course of the next 4 months, the KD will sponsor and/or participate in a number of events. To accommodate the increased demand, we will overprint the KD like crazy from our normal circulation of about 100,000. The value of your advertising dollars just got bigger!

number 2 For the next 4 months, the KD will feature the 'Kamp Kids' program. Any advertiser advertising activities or programs that could be included in the Spring and Summer Activity Guide will also be included in our Kamp Kids promotion. You will be displayed in all of our publications, not just the one you are advertising in. You will also be included in the Kamp Kids special promotional page on our website (which receives some 30,000 walk throughs a month). This is all at no cost to our advertiser. Another example of much more bang for your buck!

number 3 Another offering is that when it's feasible, the KD offers our current advertisers, as well as our past and soon to be advertisers, the opportunity to participate in many of these upcoming events. This gives all of you the opportunity to deal with your future customers on a face to face basis. Another bang!

number 4

The Kid's Directory created 'Our Own little Economic Stimulus Program' in early 2009 as a gesture of assistance. I don't know of a single business within our family of advertisers who didn't take a 'big hit' when the American economy went south. So we offered a free color upgrade to our customers.

Now, while our economy is not yet out of the woods, it is steadily improving with Houston shining as one of the nation's brightest stars. So, we at the KD have decided to discontinue our 'Little economic stimulus program'...effective June 1, 2013. This is the final bang. Advertise with us over the next two months and secure that free color upgrade and we will honor that pricing so long as your ad remains in one of The Kid's Directory's publications. Imagine, a free color upgrade forever.

 


Some of the Events Coming Down the Pike

 

The Children's Festival (Downtown Houston)events coming up
April 6th and 7th

Houston's largest family event. Now in its 25th year, drawing from the entire Houston Metropolitan area, with an attendance of around 75,000 moms, dads and kids from every demographic in Houston. This event enjoys a large corporate sponsorship and benefits Child Advocates, one of Houston's most worthy non-profit organizations. The KD has been a major sponsor for well over 22 years. We would love to have you come join us and hand out your marketing materials, meet your customers and be a part of our activities. Come out and play!!

We also have the KD Stage where you or your students can perform. Phil Kampf, or as he is better known Mr. Phil's Magic Show, partners with the KD offering up a large stage along with a sophisticated sound set up. Give us a call or you can sign up at www.kids-houston.com/childrensfestival.html.

The Kid's Triathlon (University of Houston)
April 13th and 14th

This event is all about promoting a healthy lifestyle for our kids. They expect an attendance of over 4,000 parents and the triathletes. We are arranging to have Kid's Directories present. For further information, go to www.houstonkidstriathlon.com.

The San Jacinto Day Festival and Battle Reenactment
(at the San Jacinto monument off I-10)
April 20th

This is an annual event that The Kid's Directory has been sponsoring now for about a decade. There's a wonderful reenactment of the Texas War for Independence. A great event for the whole family. For more information, go to www.sanjacinto-museum.org.

Walk With Me Event (Houston Zoo)
April 20th

They expect 2,500 folks. This is a benefit for Easter Seals. Kid's Directories will be handed out at this event. For further information, go to www.eastersealshouston.org.

Relay for Life (Conroe, Texas)
May 3rd and 4th

These events take place all over Houston. We will have a presence at the Conroe event and are currently working to add additional locations. This is a locally sponsored event with an attendance of around 500 folks at each location. To find out more, please visit www.relayforlife.org.

The Pasadena Strawberry Festival
May 17-19

This event draws from central, south and southeast Texas. Crowds are in excess of 60,000. There is a large designated family area where Kid's Directories will be distributed to families in attendance. For more information, go to www.strawberryfest.org.



freebiesNow the Freebies

As always, these free passes and tickets are reserved primarily for our advertisers but if we have lots and/or the event is just around the corner we are much more generous. So have a look and let us know if we can send you and your family something special.

- Schlitterbahn (the best waterpark in texas)...all 3 locations
- Arabia Shrine Circus (what a family circus used to be) April 24-28
- Improv Family Magic & Comedy Show - Performances in March & April
- The Houston Aeros (these guys are nearing the end of their season)
- 39th Annual Galveston Historic Homes Tour - May 4, 5, 11 & 12

 


The Kid's Directory is looking to add another account representative. Click here for additional information.

 

 

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