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January 2016 E-Blast

 

Your Last Chance to be part of theeeg banner
Early Enrollment Guide (EEG) until 2017

February will be your last chance until next year to be included in the EEG. For most school programs within our customer base, January and February are the critical months to plump up their upcoming fall enrollment. Some have indicated that as much as 60% of their fall enrollment is developed in these two months. So then the EEG is just the ticket: It's a special section within all of our print and digital editions that promotes Early Enrollment for our schools and enrichment programs. Part and parcel to this effort, The KD will promote any 'open houses' that you might schedule on the front page of our website. Time is limited so don't dawdle...the deadline for February will be January 14th.


funnel effectNow is absolutely the time to begin the push for enrollment into your Spring and Summer programs

Remember the funnel metaphor. Now that the Holidays are over, the very next thing on the agenda for Houston Parents is to get summer and spring plans squared away. So here's the point: Starting your enrollment push early allows you to appeal to the widest audience of potential Campers and Kiddos. The longer you wait, the skinnier or smaller the potential customer base (hence the notion of a 'funnel'). So start now and enjoy the same success that many of our advertisers have achieved...rosters full come the end of February or middle of March.

Don't forget our revamped Kamp Kids as a way of extending your reach into all the areas served by the three editions of our printed and digital publications as well as the special full page up on our website. A number of our advertisers who pull from various parts all over Houston will select one or possibly two books for their primary ad and then use the Kamp Kids informational page to expand their message to all areas that the KD touches. The price for participation runs between $45 and $55. Call us for details. It's a nice way to leverage your advertising dollar.


The Big Kahuna is on its way

A larger much more complete newsletter to kick off the New Year with a list of all the upcoming events, promotional programs, and opportunities for our advertisers to interface with the public will be arriving in early January. There may even be a philosophical rambling from the publisher as well as some success stories from our large family of advertisers.


Events and Activities scheduled for the first of the new yearcalendar

Here are a few events in the next couple of months where we will be overprinting the publications to accommodate the demand of hordes of clamoring parents. At the largest event, we encourage our advertisers to join us and meet some prospective customers.

  • Northwest Private School Preview (January 31st): An annual event that promotes private schools in the north area of Houston. If you own or direct a private school, you might want to consider this venue for your program. Being an advertiser will get you to the event as well.
  • Texas Baby and Kidz Expo (January 24th): This is the second year of this event. We sponsored and attended the event last year. It was well run and productive for the attendees, the exhibitors and our advertisers who attended and participated. We welcome our advertisers again this year. The event will be held at Legends Sports Complex in The Woodlands. Over 5,000 folks are expected to attend. Give us a call and come join us!
  • Campbell Elementary Fun Run and Cougar Carnival (February 21st): We expect crowds of around 3,500 attendees. It's held in Sugar Land at Campbell Elementary School on the 21st of February.

Now for the Freebies (a partial list):sign

Remember, these are set aside for our advertisers and those coming into our advertising family. Just contact the office and we will try and make sure that we take care of you and your family and friends.

  • Improv Family Comedy and Magic Show: Check their website (www.improv.com) for performance dates.
  • Improv (Adults only): Wednesday, Thursday, Friday and Sunday shows. Check website for dates and times (www.improv.com).
  • Schlitterbahn: We have tickets and passes for their Galveston and New Braunfels locations.
  • Houston Symphony Family Series: Held at Jones Hall on Saturday mornings through May 30th 2016
  • Monster Jam: Very loud and very fun motorcycle event at NRG Arena on January 23rd. 2016
  • Sesame Street Live: At the NRG Arena as well on February 11th, 2016
  • Texas Baby and Kidz Expo at the Legends Sports Complex in The Woodlands on January 24th. We are sponsoring this event again this year. They expect great exhibitors, lots of fun an good crowds. Advertisers are welcome to participate...just contact the office for details.

As always, I want to reach out to thank our huge family of advertisers and friends for their continued support. We are always here to help in any way we can!

 

 

 


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